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About Rancho Santa Fe

America's Richest Town

RANCHO SANTA FE, California (AP) — The schools are outstanding, there's almost no crime and the sun shines 320 days a year. Only residents can join the community's world-class golf club.

But only the rich need apply.

Rancho Santa Fe, a town of 5,000 people some 30 miles north of San Diego, is the nation's wealthiest among communities of 1,000 households or more, according to Census figures released Tuesday.

"It's a wonderful place," said Annie Perez, who owns Bolero Mexican cafe in the tiny downtown area and lives nearby. "This is the best life."

The per capita income of more than $113,000 puts Rancho Santa Fe ahead of Atherton and Woodside, both near San Francisco, Palm Beach, Florida, and Bloomfield Hills, Michigan, Census figures show. Indian River Shores, Florida, ranked No. 1 in the last Census in 2000, fell to seventh place in the latest survey (in 2000).

Rancho Santa Fe also was the most expensive place to buy a house in the United States over the past year. The median single-family home price is $1.7 million, according to DataQuick Information Systems of San Diego.

Few residents complain.

"I consider myself lucky," said Albert Plattner, who lives a short walk from his real estate office in Rancho Santa Fe's two-block downtown. "I think it's the greatest place to live in the world."

What's luring the wealthiest Americans? For one thing, privacy.

Rancho Santa Fe's rural feel has been zealously guarded for 74 years by a strict set of rules, called the Protective Covenant. Most properties are a minimum two acres. All the traditionally styled Spanish, Mediterranean or ranch style homes must beet standards set by a design board that calls itself the Art Jury, which strives to ensure even 18,000 square-foot buildings blend into the landscape.

"To buy property up here you have to invest a lot of money," said Keith Behner, Rancho Santa Fe's planning director. "But once you invest a lot of money, you don't have to worry about a McMansion going up next door that's flamingo red."

Only residents can join the community's golf and tennis clubs or use the 26 miles of hiking and equestrian trails.

There's no home mail delivery, and streetlights and sidewalks are banned from residential areas to enhance the sense of country life. On Election Day, some residents pull up to the polls in golf carts. Others feel safe enough to leave their keys in the cars parked in their driveways.

"We have this country life going on in the middle of the city," said resident Joy Bancroft.

Residents owe the rustling eucalyptus groves sprinkled through the area to a major corporate blunder. The town's namesake, the Santa Fe Railroad, planted the area with eucalyptus trees in 1906, intending to make railroad ties from the harvested wood. But it was eventually discovered that the wood was unsuitable.

Microsoft Chairman Bill Gates, the singer Jewel, and the Sultan of Brunei reportedly own properties here, said Lorine Wright, editor of the Rancho Santa Fe Review. Howard Hughes owned a house here long ago, as did Bing Crosby, who helped finance the golf course.

Rancho Santa Fe holds the dubious distinction as the site of the worst mass suicide on U.S. soil. the 39 members of the Heaven's Gate cult killed themselves in 1997, believing they were shedding their earthly "containers" to catch a ride on a spaceship trailing the Hale-Bopp Comet.

But there was little to cloud the picture on a recent weekend as Bancroft lunched with her family along the main street.

"It's another silver day in Rancho Santa Fe," she said.


Getting the Inside Scoop!
But these facts are just the tip of the iceberg when it comes to the many amenities and events that make San Diego County such a wonderful place to call home for newcomers and lifelong residents alike. But, when it comes to something as important as choosing the home that's right for you and your family, you need to have all the facts.

As a real estate professional — and relocation specialist — Joanne enjoys introducing people to Rancho Santa Fe and all of San Diego County and helping them make the most of living here. She also knows that finding your new home is just one of the tasks that face you when you are relocating. Her goal is to coordinate everything as smoothly and efficiently as possible here, while you are wrapping up the final details of moving out of your present home, wherever that may be.


Rancho Santa Fe is recognized by the State of California as a California Historic Landmark. The Village of Rancho Santa Fe, The Inn at Rancho Santa Fe, as well as championship golf courses, tennis clubs, equestrian centers, soccer and baseball fields all enrich your lifestyle.



Joanne sells San Diego, including Carlsbad, Carmel Valley, Del Mar, Encinitas, Rancho Santa Fe, San Marcos, Santaluz, and Solana Beach.


Prudential California Realty
Each office is independently owned and operated.
  Joanne Fishman, REALTOR®
Prudential California Realty
6119 La Granada
Rancho Santa Fe, CA 92067
jf@joannefishman.com
Office: 858-756-7899
Mobile: 858-945-8333
License: DRE# 01211313

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